This project ran on BJ’s Wholesale Clubs’ website and in store. It was our first use of the booming DSLR technology craze. We were able to capture images using a DSLR that were previously only available on film. The technology has matured and now large-sensor cameras along with 4K recording are common place in production. Equipment is no longer the differentiator in production, experience behind the equipment is, and MACH 5 has that experience.