Sometimes you stumble upon a story that has to be told or an environment that begs to be shared. This is our passion piece. We wanted to produce a project that relied on imagery more than the traditional back and forth between interview and b-roll. Rather than talk to the owner in a sterile interview setup, Producer Paul DeMaria, decided to talk to the owner in his environment while crafting a haircut. This generated a truly authentic narrative that Editor, Anna Johnston, combined with the rich visuals shot by DP, David Pryke to build the tale of Lucky’s Barbershop.